How Growit Agile transformed its positioning and built a turnkey GTM toolkit in just 12 weeks

Company Overview

Growit Agile is a European consultancy known for helping large enterprises adopt Agile across HR, operations, and front-line teams. With over 20 Agile coaches, 25 clients, and 5000+ end users trained, their track record speaks for itself. Their clients include global names like Coca-Cola, AstraZeneca, and Roche – proof that their approach delivers.

For years, Growit Agile grew almost entirely through referrals and
recommendations.

When they outgrew their home market and set their sights on the United States, they realised they had no structured marketing or sales engine. Messaging was broad, processes were undocumented, and new prospects could not quickly understand what made them different. They turned to Vaneco for a turnkey system and narrative that would scale.

The Challenge: Big Wins, Blurry Message

Growit Agile’s core issue wasn’t credibility; it was clarity:

Vague messaging: prospects couldn’t quickly grasp what Growit did or how it was different. Misplaced perception: services were seen as “nice-to-have” change projects, risky bets in an uncertain economy.
Lack of repeatable GTM motion: the team had no consistent outbound or inbound engine for the U.S. market.

Growit didn’t just need better copy – they needed strategic clarity, packaged assets, and a GTM system they could turn on immediately.

“Before, we felt like we had to explain Agile itself. Now we’re differentiated, credible, and tied to business outcomes. Our message finally reflects the impact we deliver.”

— Nemanja Čedomirović, Founder & CEO, Growit Agile

The Vaneco Approach: 3 Months to Market-Ready

Between January and April 2025, Vaneco partnered with Growit Agile to go
from “hard to explain” to go-to-market ready. Our process followed three
distinct phases:

Phase 1: Discover & Align
We began with deep listening and strategic diagnostics:
Conducted SWOT review and founder interviews
Ran competitor and category scan to benchmark positioning
Surfaced internal misalignments around vision and target audience

Phase 2: Differentiate & Position

Next, we refined Growit’s core narrative and tailored their message to high-
value markets:

Co-developed Mission, Vision & Values to anchor the brand

Built a Positioning & Messaging Matrix, tying Agile benefits to sector-
specific pains (banking, pharma, software)

Shifted from a broad “Agile for everyone” message to one centered on
measurable business outcomes

Phase 3: Build the GTM Toolkit
Finally, we delivered a full-funnel toolkit to launch with confidence:

Strategic narrative deck to unify internal alignment.
Messaging platform and value prop copy by segment.
Blog template + LinkedIn post series with multiple campaign angles.
Banking-specific outbound campaign: 10-touch sequence + objection
handling sheet.
Discovery-call script and full sales process maps (inbound + outbound).
Reusable case study framework to showcase future success stories.

The Results: From Confusion to Clarity - and Ready to Sell

The impact was immediate. As Growit’s founder put it:

“You nailed exactly what we were struggling with. This outreach sequence is
awesome! I can just copy-and-paste it. I didn’t expect such a turnkey
solution.”
— Nemanja, Founder & CEO, Growit Agile

Here’s what changed in just 12 weeks:

Messaging clarity: leadership can now articulate Growit’s value in two
sentences, not two minutes
Sales-readiness: campaigns, scripts, and tracking templates are ready to
deploy – no guesswork, no friction
Content efficiency: One clear story fuels emails, posts, and blogs – cutting
content creation time by ~60%

What’s Next: Activate and Measure

Phase 2 is now in motion:
Activating messaging through marketing automation.
Launching to a pilot list of 50 U.S. regional banks.
Measuring pipeline lift and refining based on early signals.

The Bigger Picture: Positioning That Powers Growth

This wasn’t just about a rebrand: it was about operationalizing clarity.

By aligning leadership, simplifying the story, and packaging it into actionable
assets, Growit Agile now has a go-to-market engine with legs.

And importantly, it speaks the language of their next market.